 "He is has done an outstanding job in both customer service and getting my web site to move up the the charts to the top positions." Geoffrey Burg, Criminal Defense Attorney | |
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AJ Consulting
Search Engine Optimization Search Engine Submission Services A significant amount of potential visitors can just pass you by if you are not visible to the Search Engines. Each Search Engine can send more traffic your way... and every bit helps. |
 Just What Is "Search Engine Optimization"? The Nature of Search Engines More Information on Search Engines How AJ Consulting Does search engine Optimization Why Use AJ Consulting? Package #1 - Search Engine Optimization Starter Kit Package #2 - Search Engine Optimization Positioning Report Package #3 - Search Engine Optimization Maintenance Package Package #4 - Search Engine Optimization Analysis & Strategy Package Package #5 - Search Engine Optimization Analysis & Strategy Advanced Package
Search Engine Optimization (SEO) is the process of developing your web site to come up higher in the results of a Search Engine.
It means creating your web site to be compatible with various Search Engines and the way that those Search Engines rank the results they serve up.
To be effective it is necessary to understand how to present the Search Engines with the information they need to rank the value of your web site compared to other sites.
Search Engines use computer programs called "spiders," or "robots," to comb through millions of pages and find the pages that are most likely to be relevant to the searchers inquiry.
Effective Search Engine optimization will dramatically increase the odds of your web page coming up higher on the page of search results that a person finally sees after they type in a keyword or keyword phrase.
There is a difference between Search Engine submission and Search Engine optimization. Submission is the process of submitting your site to Search Engines - while optimization is the complete process of developing your web site for the specific purpose of achieving higher Search Engine rankings.
Many people work for each of the Search Engines, and they are working constantly to refine and improve search results.
(For example: Google has 800+ employees with 60 PhDs on staff)
This means that the way those results are returned for a search phrase or word is changing on a regular basis, and is getting more sophisticated every day.
A good Search Engine Optimization Consultant knows those changes and keeps pace with the rapidly changing world of the Search Engines.
Building solid, long-term Search Engine results requires forethought, planning, and patience. The benefit of doing it right is that a properly optimized web site can potentially provide high Search Engine listings for a longer period of time.
Search Engine Optimization is an emerging and constantly changing "science".
There are no absolutes in this business, only "best practices."
A persistent myth is that Meta Tags and keywords are all you
Putting various Meta Tags and then submitting your web site to the
The reality is that proper Search Engine optimization is a time consuming and laborious process. There are no shortcuts to effective Search Engine optimization. It takes careful attention to detail and a thorough understanding of how Search Engines work.
Search Engines now use sophisticated 'spam' detecting software that culls out and tags those pages that are either improperly coded, or that uses short term "tricks" to gain high rankings. Sites that once ranked high by using various tricks may be permanently banned from Search Engines when they are are discovered using these "non-traditional" methods. You don't want to take that chance.
Some companies try to "trick" the Search Engines into giving them high rankings.
AJ Consulting works within the guidelines of the Search Engines to ensure that you are doing everything that you possibly can to return a high result for the searches that are most important to you.
The methods being used are designed to carefully comply with Search Engine anti-spamming parameters.
Only the largest and most sophisticated Search Engines are targeted.
Major Search Engines Utilized:
Major Indexes & Catalogs Utilized:
With the Search Engine Optimization Starter Kit, the Top 5 pages of your web site will be completely "Search Engine ready", and properly hand submitted to the top 20 Search Engines and directories.
This package includes assembling and organizing the various information that is needed to have your web site optimized and ready for Search Engine and directory placement.
Your complete "Internet Profile" will have many uses in the future even beyond the completion of this package.
Armed with the information in your own "Internet Profile" your Meta Tags and Title Tags can be re-worked for maximum effect, and properly submitted to Search Engines.
Without knowing where you are now, you can't know what you need to do on your web site to improve the results of your positioning. This service tells you how far you have to go, and what might be holding you back.
The Search Engine Optimization Positioning Report is primarily an information report, but with the added advantage of experienced advice and suggestions on how to improve your results.
Without the information provided in this Positioning Report you won't know the condition of your web site and what needs to be fixed in order to bring your rankings up in the Search Engines.
This package provides you with a current snapshot of where your web site ranks now, and professional advice on how to improve your web site's visibility and ranking for your most important keywords.
Included is a review of the design and structure of your web site - both factors that can impact your positioning.
This is important because you will find out how Search Engines may see your web site, and if you need to make any changes for better results.
If the structure or design (usability) of your web site is weak you are limiting yourself in the effectiveness that you could have.
This package also features a report on your web site traffic and your current rankings in the Top 10 Search Engines.
Without maintenance your Search Engine results will be inconsistent and may vary wildly from one month to the next.
Search Engines constantly change how they categorize and list web sites. If you don't monitor where you rank on the Search Engines on a regular basis, you probably won't maintain your position.
You might come up number 1 in the search results today, and a week later be number 100, or have dropped out completely.
Remember, this Maintenance Package is checking the Top 10 Search Engines EVERY month. Even on the smaller Search Engines you would be losing potential hits on your web site, because all of these add up - and every bit helps.
Not following up and maintaining your efforts in Search Engine Optimization will lead to a steady erosion of your position.
With this maintenance package you will receive the following services:
Once we have this first report we can use that as a marker to determine any variation or trends in the ranking results for your web site.
I will monitor the performance of your web site for you. You will have me keeping an eye on your standings and movement in the Search Engines (up, or down) and will receive regular information about your web site.
With this service you can have piece of mind and confidence in knowing that someone is monitoring your web site and its placement in the Search Engines.
With this package you will begin your optimization strategy in a concrete way -
This package is extensive and goes deep into web site optimization, including specific strategy suggestions and the repair of your Meta Tags and Page Title Tags if necessary.
After a thorough analysis of your current positioning and the state of your web pages you will then receive a Strategy Package to guide your efforts to improving your rankings.
The Search Engine Optimization Analysis & Strategy Package contains everything that is in the Search Engine Optimization Positioning Report (Package #2) -
PLUS the highlights listed below:
This is not a 'report', as is the Search Engine Positioning Report, but a deeper analysis of your web pages. You get the full Positioning Report, but in addition this package provides you with concrete strategy suggestions and fully completed Meta Tags. This package features a more detailed and extensive analysis of your web pages and your competitor's web pages.
If you really want to get new clients and put your optimization efforts into high gear,
This Advanced Package includes complete optimization of your Top 10 web pages... and more.
The Search Engine Optimization Analysis & Strategy Advanced Package
PLUS the highlights listed below:
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If you have any questions about these services please call 603-647-4190. |
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Alex-Johnson@AJConsulting.com
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It is a complicated process.
Because AJ Consulting pays attention to you. 
Package #1 -
Creation of Your "Internet Profile"
If you would like to contact me regarding this Package