AJ Consulting graphic  "He is has done an outstanding job in both customer service and getting my web site to move up the the charts to the top positions."
Geoffrey Burg, Criminal Defense Attorney
Internet Strategies and Consulting by Alex Johnson AJ Consulting
AJ Consulting
Search Engine Optimization
Search Engine Submission Services

A significant amount of potential visitors can just pass you by if you are not visible to the Search Engines. Each Search Engine can send more traffic your way... and every bit helps.

search engine optimization graphic  Just What Is "Search Engine Optimization"?
Search engine graphic for search engine page about optimization  The Nature of Search Engines
search engine optimization graphic  More Information on Search Engines
search engine optimization graphic  How AJ Consulting Does search engine Optimization
search engine optimization graphic  Why Use AJ Consulting?
search engine optimization graphic  Package #1 - Search Engine Optimization Starter Kit
search engine optimization graphic  Package #2 - Search Engine Optimization Positioning Report 
search engine optimization graphic  Package #3 - Search Engine Optimization Maintenance Package
search engine optimization graphic  Package #4 - Search Engine Optimization Analysis & Strategy Package
search engine optimization graphic  Package #5 - Search Engine Optimization Analysis & Strategy Advanced Package

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graphic The Nature of Search Engines

  •   Search Engines are very complicated.
    Search Engine Optimization red graphic arrow  They change on a regular basis.
    Search Engine Optimization red graphic arrow  People write the software, but the results are purely automated.

Many people work for each of the Search Engines, and they are working constantly to refine and improve search results.

(For example: Google has 800+ employees with 60 PhDs on staff)

This means that the way those results are returned for a search phrase or word is changing on a regular basis, and is getting more sophisticated every day.

A good Search Engine Optimization Consultant knows those changes and keeps pace with the rapidly changing world of the Search Engines.

Building solid, long-term Search Engine results requires forethought, planning, and patience. The benefit of doing it right is that a properly optimized web site can potentially provide high Search Engine listings for a longer period of time.

Search Engine Optimization is an emerging and constantly changing "science".

There are no absolutes in this business, only "best practices."

 

 
For more information on any Search Engine Optimization Program
- or to discuss available retainer options -
please visit AJ Consulting's Contact Page.

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Search Engine Optimization red graphic arrow More information on Search Engines

A persistent myth is that Meta Tags and keywords are all you
really need to optimize your web site.

Putting various Meta Tags and then submitting your web site to the
Search Engines is better than nothing, but not much.

The reality is that proper Search Engine optimization is a time consuming and laborious process. There are no shortcuts to effective Search Engine optimization. It takes careful attention to detail and a thorough understanding of how Search Engines work.

Search Engines now use sophisticated 'spam' detecting software that culls out and tags those pages that are either improperly coded, or that uses short term "tricks" to gain high rankings. Sites that once ranked high by using various tricks may be permanently banned from Search Engines when they are are discovered using these "non-traditional" methods. You don't want to take that chance.

 

 

 
For more information on any Search Engine Optimization Program
- or to discuss available retainer options -
please visit AJ Consulting's Contact Page.

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Search Engine Optimization red graphic arrow How AJ Consulting Does Search Engine Optimization

  •   Only safe techniques are used to gain high search rankings.
    Search engine ranking and optimization red arrow graphic  Only proven techniques are applied to your web site.
    Search engine ranking and optimization red arrow graphic  Close attention is paid to every detail of your Optimization.

Some companies try to "trick" the Search Engines into giving them high rankings.

AJ Consulting works within the guidelines of the Search Engines to ensure that you are doing everything that you possibly can to return a high result for the searches that are most important to you.

The methods being used are designed to carefully comply with Search Engine anti-spamming parameters.

Only the largest and most sophisticated Search Engines are targeted.
They deliver the vast majority of results... and therefore drive more traffic to your web site.

Major Search Engines Utilized:

 

Aeiwa | Alexa | AllTheWeb | AltaVista | AOL Search | ExactSeek | Google
Inktomi (Free Submission) | National Directory | SearchIt

Major Indexes & Catalogs Utilized:

 

Jayde | Open Directory Project | Rex | TurnPike | OneMission
OpenHere | Quango | ScrubTheWeb | SearchTheWeb | Walhello | WWW Riot | Yahoo!

 

 
For more information on any Search Engine Optimization Program
- or to discuss available retainer options -
please visit AJ Consulting's Contact Page.

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graphic Package #1 -

       Search Engine Optimization Starter Kit

With the Search Engine Optimization Starter Kit, the Top 5 pages of your web site will be completely "Search Engine ready", and properly hand submitted to the top 20 Search Engines and directories.

This package includes assembling and organizing the various information that is needed to have your web site optimized and ready for Search Engine and directory placement.

Your complete "Internet Profile" will have many uses in the future even beyond the completion of this package.

Armed with the information in your own "Internet Profile" your Meta Tags and Title Tags can be re-worked for maximum effect, and properly submitted to Search Engines.

Search Engine Optimization Starter Kit

graphic  Creation of Your "Internet Profile"
graphic  Optimization of your Title Tags and Meta Tags
graphic  Activation of Your New Web Pages
graphic  Submission of Your Site to the Top 20 Search Engines & Directories

 

 
graphic   If you would like to contact me regarding this Package
or to discuss available retainer options please visit AJ Consulting's Contact Page.

 Click here for Top


 

graphic Package #2 -

       Search Engine Optimization Positioning Report

Without knowing where you are now, you can't know what you need to do on your web site to improve the results of your positioning.

This service tells you how far you have to go, and what might be holding you back.

The Search Engine Optimization Positioning Report is primarily an information report, but with the added advantage of experienced advice and suggestions on how to improve your results.

Without the information provided in this Positioning Report you won't know the condition of your web site and what needs to be fixed in order to bring your rankings up in the Search Engines.

This package provides you with a current snapshot of where your web site ranks now, and professional advice on how to improve your web site's visibility and ranking for your most important keywords.

Included is a review of the design and structure of your web site - both factors that can impact your positioning.

This is important because you will find out how Search Engines may see your web site, and if you need to make any changes for better results.

If the structure or design (usability) of your web site is weak you are limiting yourself in the effectiveness that you could have.

This package also features a report on your web site traffic and your current rankings in the Top 10 Search Engines.

Search Engine Optimization Positioning Report

graphic  Meta Tag Review
graphic  Page Title Review
graphic  Web Site Content Review & Analysis
graphic  Web Site Structural Review
graphic  Web Site Traffic Analysis
graphic  Current Web Site Ranking Review
graphic  Summary Report

 

 
graphic   If you would like to contact me regarding this Package
or to discuss available retainer options please visit AJ Consulting's Contact Page.

 Click here for Top


 

graphic Package #3 -

       Search Engine Optimization Maintenance Package

Without maintenance your Search Engine results will be inconsistent and may vary wildly from one month to the next.

Search Engines constantly change how they categorize and list web sites. If you don't monitor where you rank on the Search Engines on a regular basis, you probably won't maintain your position.

You might come up number 1 in the search results today, and a week later be number 100, or have dropped out completely.

Remember, this Maintenance Package is checking the Top 10 Search Engines EVERY month. Even on the smaller Search Engines you would be losing potential hits on your web site, because all of these add up - and every bit helps.

Not following up and maintaining your efforts in Search Engine Optimization will lead to a steady erosion of your position.

With this maintenance package you will receive the following services:

graphic A monthly report and overview of where your web site ranks in the Top 10 Search Engines.
graphic Modify your web pages if necessary to maintain your position.
graphic Resubmit your web pages if necessary.
graphic Notification of any trends in your rankings, analysis of the causes and solutions.
graphic This maintenance covers your Top 10 web pages, in your Top 10 Search Engines.

 

  • I will include the first report on your current standings in the
    Top 10 Search Engines for no charge.

Once we have this first report we can use that as a marker to determine any variation or trends in the ranking results for your web site.

I will monitor the performance of your web site for you. You will have me keeping an eye on your standings and movement in the Search Engines (up, or down) and will receive regular information about your web site.

With this service you can have piece of mind and confidence in knowing that someone is monitoring your web site and its placement in the Search Engines.

 

 
graphic   If you would like to contact me regarding this Package
or to discuss available retainer options please visit AJ Consulting's Contact Page.

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graphic Package #4 -

       Search Engine Optimization
       Analysis & Strategy Package

With this package you will begin your optimization strategy in a concrete way -
with action steps and specific solutions to rank higher in the Search Engines.

This package is extensive and goes deep into web site optimization, including specific strategy suggestions and the repair of your Meta Tags and Page Title Tags if necessary.

After a thorough analysis of your current positioning and the state of your web pages you will then receive a Strategy Package to guide your efforts to improving your rankings.

The Search Engine Optimization Analysis & Strategy Package contains everything that is in the Search Engine Optimization Positioning Report (Package #2) -

PLUS the highlights listed below:

graphic  Analysis of your Top 5 competitors, their rankings, techniques, and strategies.
graphic  Keyword and keyword phrases provided for your Top 5 web site pages.
graphic  Detailed Summary Report: Strategy suggestions included.

This is not a 'report', as is the Search Engine Positioning Report, but a deeper analysis of your web pages. You get the full Positioning Report, but in addition this package provides you with concrete strategy suggestions and fully completed Meta Tags. This package features a more detailed and extensive analysis of your web pages and your competitor's web pages.

Search Engine Optimization
Analysis & Strategy Package

graphic  Analysis of Your Top 5 Competitors Web Sites
graphic  Keyword and Keyword phrases provided
graphic  Meta Tags Fixed if Necessary
graphic  Page Titles Reviewed and Fixed if Necessary
graphic  Web Site Content Review & Analysis
graphic  Web Site Structural Review
graphic  Web Site Traffic Analysis
graphic  Current Web Site Ranking Report
graphic  Summary Report: Strategy Suggestions Included

 

 
graphic   If you would like to contact me regarding this Package
or to discuss available retainer options please visit AJ Consulting's Contact Page.

 Click here for Top


 

graphic Package #5 -

       Search Engine Optimization
       Analysis & Strategy Advanced Package

If you really want to get new clients and put your optimization efforts into high gear,
then the Advanced Package is the right one for you.

This Advanced Package includes complete optimization of your Top 10 web pages... and more.

The Search Engine Optimization Analysis & Strategy Advanced Package
contains everything that is in these packages -

 

  • * Search Engine Optimization Positioning Report (Package #2)
    * The Search Engine Optimization Analysis & Strategy Package (Package #4)

PLUS the highlights listed below:

graphic  This package includes MORE pages ... your Top 10 pages, not just your Top 5.
graphic  Complete, ready to go Meta Tags / Title Tags and Keywords for your Top 10 web pages.
graphic  Advice on copy changes (text content) for your Top 10 pages.
graphic  Analysis of your Top 10 competitors, including what their inbound and outbound links are.
graphic  In depth concluding report and strategy recommendation.


Search Engine Optimization
Analysis & Strategy Advanced Package

graphic  Analysis of Your Top 10 Competitors Web Sites,
    including what their inbound and outbound links are
graphic  Keyword and Keyword phrases provided for your Top 10 Pages
graphic  Meta Tags for your Top 10 Pages Completed if Necessary
graphic  Your Top 10 Page Titles Reviewed and Completed if Necessary
graphic  Web Site Content Review & Analysis for your Top 10 pages
graphic  Advice on copy changes (content) for your Top 10 pages
graphic  Complete Web Site Structural Review
graphic  Web Site Traffic Analysis
graphic  Current Web Site Ranking Report
graphic  In Depth Summary Report: Strategy Suggestions Included

 

 
graphic   If you would like to contact me regarding this Package
or to discuss available retainer options please visit AJ Consulting's Contact Page.

 

If you have any questions about these services
please call 603-647-4190.

 

 
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